It’s Cake Time!
Sweet Escapes, our first mobile game launched worldwide today.
July 18th, 2019
I’m pretty sure I speak on behalf of the entire Redemption Team that we are really, really excited for this day. We’ve been baking this game for some time, so get it now while it's fresh out of the oven.
Play it on your Apple or Android device here:
Tap Here to Play Sweet Escapes!
With Sweet Escapes you get an exquisitely crafted matching puzzle game that has innovated on all vectors. From the puzzle experience that is perfectly balanced with unique and themed challenges, to the original story and characters, we know this is a game that everyone will enjoy playing.
Our lead character Joy, is a magical bunny who used to work as a youngster in a bakery in a little village called Sweet Escapes. Unfortunately, after the great Sugar Crash, all the stores were forced to shut down. You, the lucky player, have become the new owner and you get to design and rebuild these delicious stores and bring to life a thriving new town. Along the way of opening up an Ice Cream Parlour, A Chocolate store and even a Coffee House, you will get to befriend a zany and cute cast of characters, such as Scoops, who is a very silly Penguin that seems to always get into mischief.
The only promise I’ve made to each person who has joined Redemption Games is that we would only ship a game that we would be proud of. A game we would all be willing to set our device on the table and slide it over to our friends, family and professional colleagues and feel pride to claim ownership of our work, without any excuses or explanations required.
After nearly two years of pain, anguish and tears (uh, I mean two years of happy, easy and fun game development) everyone on our team has given the thumbs up for our worldwide release.
I remember back to my early career days of building Cookie Jam and how fast that development cycle went and how we were able to launch a game with less than a hundred levels and no live events.
Things have changed. Today, Sweet Escapes launches with 500 levels, over 25,000 lines of story, gigabytes of art and animation, both 3Dand 2D and multiple live events that will keep things fresh and tasty for our players. We’ve also got a full team that’s focused on cranking out new content and brand new events that will allow Sweet Escapes to offer a game that can be played for a lifetime.
The last four years have been a humbling experience. It sure seems like the mobile game development world has become a lot more complicated and competitive since then. Table stakes for a successful mobile game these days requires a great game, art, theme, technology, analytics, live operations and a UA strategy that can coordinate all those together to bring in profitable cohorts of users at scale. And of course enough content to feed hungry game players that can burn though in hours, content that took months to create! Finally, you still have to hope that you’ve captured a bit of that intangible magic that makes a game great.
Hopefully, we have found a bit of that here.
One of the many core principles of Supercell that we have tried to model is the idea that the best teams make the best games and as I get older, my appreciation for the wisdom and power behind those words only continues to grow. My cofounder Dan Lin and I would like to thank our entire team that put their sincere love into the craft of building this game. We are lucky to work with so many talented people.
This game would not have been possible without the support of Supercell, the world’s best mobile game investor. Sure everyone is probably going to thank their investor in a blog post like this, but let me gush a bit so you know that I”m not just saying this, but I really mean it. I used to look at Supercell from afar and hold them up on a pedestal as this mythical game studio that built amazing products and became our aspiration of what we wanted to be when we grew up, but I always wondered if that was just how it looked from the outside. Now that I’ve had the pleasure to know them a bit better, I can honestly say that rumors are true, Supercell is actually a magical unicorn in real life! I can’t imagine there could be a better partner in this business and we are so grateful for the opportunity to work with them.
Thanks also to Michael Casalino and the entire 5518 Art Studios team for the amazing art they have tirelessly delivered, Ophir Lupu and Blake Rochind, our own personal super heroes from UTA, and our advisor James Zhang at Concept Art House, All have been on this journey with us since the earliest days.
And most importantly, thank you to our players who have given us such encouragement to continue to develop this game and whose joy and complaints about wanting more levels when they reached the end of our content kept us inspired to continue to keep going.
June 7, 2018
“It’s more fun to be a pirate then it is to join the Navy.” - Steve Jobs.
Today we announced a new partnership with Supercell, the best mobile gaming company in the world. There’s no way to undersell it, its awesome. They have invested $5M for a minority stake in our company, but we remain an independent studio with full control of our destiny. It’s seriously having our cake and eating it too.
This is a second shot for Redemption to once more, try really hard to make an amazing mobile game. As always, and it's the same for everyone who works in this industry, the odds are stacked against us. I suppose that’s one reason the mobile gaming business is both wickedly hateful and strangely alluring at the same time. Making a successful game is probably even harder than an old man like myself getting a solo win in Fortnite. So the question that Supercell asked me as we started to get to know each other remains, why? Why are we doing this?
If you are thinking of starting a career in the games industry or deciding with what type of game company you would like to work with, there is probably no better question to delve into because making sure you have the right alignment with the studio’s culture you are about to join will matter far more than whether you think they are going to be commercially successful or not.
So I’m just going to tell you how my co-founder Dan Lin and I think about it. It can’t be just about the money. To really dedicate the emotional energy into caring about a product, so that your willing to fight, argue, cry and spill blood over small details that most people would think are really unimportant and stupid, like the vfx on an idle button state on a dumb popup panel, then there needs to be a larger motivation.
For Redemption Games, the motivation for us stems from the craftsmanship of creating a great product. As I’ve told everyone who joins our team, the only promise we make, is that we are only going to ship a game we are proud to put our name on. This means we will be ridiculously stubborn about not giving up on even the smallest feature until we nail it, often redoing things over and over and over again. Sometimes, there’s no silver bullet and you just gotta keep taking a lot of shots until you hit that target.
A lot of how we operate as a studio falls from this higher principle. The most important, is as Supercell leads with on their homepage, “the best teams make the best games.” We love and believe in this principal. And although I may be a bit biased, I happen to think we’ve assembled one of the most amazing teams in the games industry.
If you are a really talented game developer and asked me the best game studio to work for, I would have to say its Supercell. But if you don’t want to live in Helsinki, Finland, (its cold there in winter, I froze my butt off when I went to visit), then I hope you consider us a good second choice. We are located in Carlsbad, north of San Diego where it's ridiculously nice weather year round. We are hiring for many roles, please say hello!